Home | |||
THE MPV RANGE OF PRODUCTS
The Fresh Cut (or Minimally Processed vegetables or Ready To Use) sector - that of the sale of ready fresh fruit and vegetables is one of the few segments enjoying rapid growth. The raw vegetables sector (loose and boxed vegetables) has been in difficulty for some years. Families spend less and less time preparing food. |
![]() |
||
In hotels it's increasingly common to see
buffets of ready fresh and ready to eat vegetables. Buying Fresh Cut range products means buying time in a way of life where any activity deemed superfluous is reduced to a minimum so as to do more. Buying Fresh Cut range products also means trying unknown varieties (mache , rocket, spinach). |
![]() |
||
Ready to use salads are
unsafe: Ready pack salads are
expensive: |
|
||
HOW
A FRESH CUT SALAD
All these phases are important and the use of quality machinery contributes to the healthiness of the final product.
The question of whether offering products with a longer shelf life would give a competitive advantage is often raised. For now the market seems to prefer 6-7 days as the right compromise between product freshness and availability of use. In general most families do their shopping in supermarkets or local shops on average twice a week, so that a 6-7 day shelf life seems convenient for consumers. We also need to consider the fact that a product which remains in the chiller cabinet for too long begins to deteriorate due to exposure and handling by customers, who increasingly tend to check the sell-by date and this interaction provokes deterioration.
|
![]() ![]() |
||
Home Tecnoceam srl Str.Provinciale 28 - Sala Baganza 43038 (Parma) - ITALY tel. +0521 833738 fax +0521 834087 e-mail info@tecnoceam.com |